SOCIAL MEDIA
VISUAL STRATEGY
VISUAL STRATEGY
SLIDE 1: STRATEGY
SLIDE 2: SOCIAL MEDIA PILLARS
SLIDE 3: content FORMATS
SLIDE 4: final instagram grid
SLIDE 2: SOCIAL MEDIA PILLARS
SLIDE 3: content FORMATS
SLIDE 4: final instagram grid
ELENI'S VILLAGE SUITES
MASHA ZOLOTOVA
ELENI'S VILLAGE
ELENI'S VILLAGE
STRATEGY/NOTES
STEP 1 - Logo
Use a clear, professional logo or hotel image.
👉 Why: It builds trust and makes your page instantly recognizable when people search or see your content.
STEP 2 - Bio
Write a short, clear bio with your hotel’s name, location, and what makes it special. Add a link to book.
👉 Why: It tells visitors who you are in 3 seconds and helps them take action (like booking or messaging).
STEP 3 - Highlights
Save your best Stories in Highlights with clear titles (like Rooms, Location, Reviews).
👉 Why: It lets new visitors quickly explore key parts of your hotel without scrolling through your feed.
Use a clear, professional logo or hotel image.
👉 Why: It builds trust and makes your page instantly recognizable when people search or see your content.
STEP 2 - Bio
Write a short, clear bio with your hotel’s name, location, and what makes it special. Add a link to book.
👉 Why: It tells visitors who you are in 3 seconds and helps them take action (like booking or messaging).
STEP 3 - Highlights
Save your best Stories in Highlights with clear titles (like Rooms, Location, Reviews).
👉 Why: It lets new visitors quickly explore key parts of your hotel without scrolling through your feed.
STEP 5 - Photos
Share high-quality photos and galleries of rooms, views, breakfast, and staff.
👉 Why: These are the “first impression” and help people imagine staying there — visual trust sells.
STEP 6 - Reels
Post short videos with music showing daily life, guest vibes, or hotel tours.
👉 Why: Reels get more reach, show your energy, and connect with younger or casual scrollers.
STEP 7 - Audience/ Reach
Reply to comments, DMs, and use polls/questions in Stories.
👉 Why: It builds real connection — people are more likely to book when they feel seen and welcomed.
Share high-quality photos and galleries of rooms, views, breakfast, and staff.
👉 Why: These are the “first impression” and help people imagine staying there — visual trust sells.
STEP 6 - Reels
Post short videos with music showing daily life, guest vibes, or hotel tours.
👉 Why: Reels get more reach, show your energy, and connect with younger or casual scrollers.
STEP 7 - Audience/ Reach
Reply to comments, DMs, and use polls/questions in Stories.
👉 Why: It builds real connection — people are more likely to book when they feel seen and welcomed.
PILLAR 1 - Rooms & Amenities
Show clean, comfortable rooms, bathroom details, Wi-Fi, TV, etc.
Show clean, comfortable rooms, bathroom details, Wi-Fi, TV, etc.
Social media pillars are key topics you post about to show off the best parts of the hotel — like the rooms, views, food, or guest experiences. When your content looks clear and consistent, it builds trust and makes people more likely to want to book a stay.
PILLAR 2 - Vibes & Aesthetics
Highlight the hotel’s mood, design, lighting, cozy spots
and Church
Highlight the hotel’s mood, design, lighting, cozy spots
and Church
PILLAR 4 - Guest Experience & Reviews
Feature happy guests, stories, staff kindness, and testimonials.
Feature happy guests, stories, staff kindness, and testimonials.
PILLAR 3 - Location & Nearby Spots
Share what’s around: beaches, cafes, shops, views, or how easy it is to get places.
Share what’s around: beaches, cafes, shops, views, or how easy it is to get places.
SOCIAL MEDIA PILLARS
CONTENT FORMATS
Different content formats show the hotel in different ways — photos for details, Reels for energy, Stories for quick updates.
Using all of them keeps your audience interested and helps more people discover and trust the hotel.
Using all of them keeps your audience interested and helps more people discover and trust the hotel.
Posts – Single photos or videos on your feed. Great for showing the best room, lobby, or a clear view. Use high-quality images and short captions. Avoid horizontal formats — they create black frames and look less professional.
Galleries – A carousel of up to 20 photos/videos in one post. Perfect for showing room details, “before/after” looks, or a mini hotel tour.
Reels – Short videos (up to 90 secs) with music. Use these to show energy: morning vibes, behind the scenes, or a full room walk-through.
Stories – Temporary posts that last 24 hours. Great for quick updates, offers, polls, guest check-ins, or tagging nearby businesses. Save them in Highlights
Boutique B&B | Klouvas
Welcome to your home in Mykonos
Comfort • Location • Local charm
DM us for offers or click below to book
Welcome to your home in Mykonos
Comfort • Location • Local charm
DM us for offers or click below to book
Book
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Eleni's Village Suites
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Mykonos, Greece
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